Home | Under the Surface: The Sweetwater Logbook

Published by Sweetwater Logistics, LLC | Charlotte, NC - United States

From the warehouse floor, not the stage: inside intel on what successful brands are really doing to win in the US market.

Featured

Business Fundamentals

A Sale Isn't Revenue. It's a Liability. Ask Any Accountant.

May 7, 2026

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1 min read

A Sale Isn't Revenue. It's a Liability. Ask Any Accountant.

Until that sale is fulfilled and the customer receives what they paid for, you haven't made money. You owe money. It's literally a liability on your balance sheet.

Steve Thomson

Operations & Risk

The EDI Glitch That Almost Destroyed Our Client's Business

Apr 24, 2026

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2 min read

The EDI Glitch That Almost Destroyed Our Client's Business

What happened when Nordstrom and Saks both threatened to terminate a 12-year client relationship, and what it took to save them.

Steve Thomson

Articles

Business Economics

Why Premium Home & Garden Brands Stall Between $2M and $10M

May 26, 2026

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10 min read

Why Premium Home & Garden Brands Stall Between $2M and $10M

Ten patterns from inside the warehouse. If three or more describe you, the problem is bigger than you think, and almost certainly not where you have been looking for it.

Steve Thomson

Strategy

Why I Told a Business Owner Not to Hire Us

May 12, 2026

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1 min read

Why I Told a Business Owner Not to Hire Us

How many 3PLs tell potential clients to invest elsewhere? Sometimes that's exactly the right advice.

Steve Thomson

Strategy

May 7, 2026

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2 min read

"DOH! We Saved 13¢ to Spend $2.36"

This is what happens when you optimize for the wrong metrics. Most brands make logistics decisions exactly like this.

Steve Thomson

Business Fundamentals

May 7, 2026

•

1 min read

A Sale Isn't Revenue. It's a Liability. Ask Any Accountant.

Until that sale is fulfilled and the customer receives what they paid for, you haven't made money. You owe money. It's literally a liability on your balance sheet.

Steve Thomson

Operations & Risk

Apr 24, 2026

•

2 min read

The EDI Glitch That Almost Destroyed Our Client's Business

What happened when Nordstrom and Saks both threatened to terminate a 12-year client relationship, and what it took to save them.

Steve Thomson